As a director I look at music videos as a way of pushing boundaries visually and artistically on a smaller scale than a feature or short. Only some artist have the videos that actually do so...Kanye West is one of em' . His latest for his song "Welcome to Heartbreak" uses a weird effect that I slept on til just this morning. The effect is pretty much summed up in the title of this post, it is also used in Chairlift's "Evident Utensil", peep both vids below and see for yourself....
KANYE WEST "Welcome To Heartbreak" Directed by Nabil from nabil elderkin on Vimeo.
Chairlift - "Evident Utensil" Music Video from Data Mosher on Vimeo.
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